The extremely popular birth control pill, Yaz, has been linked to blood clots, heart attacks and strokes. Recent controversy surrounding a misleading marketing campaign and FDA reprimand has increased awareness about the dangers associated with Yaz. Direct to consumer commercials promoting Yaz as a revolutionary new form of birth control downplayed the harmful side effects associated with the drug, while making unsubstantiated claims about efficacy.

The U.S. Food and Drug Administration (FDA) issued Bayer, the maker Yaz, a warning letter requiring that they correct the misleading advertising. Sadly, the correction came too late for many women who took Bayer at their word and were never made aware of the serious and potentially fatal side effects associated with Yaz.

Our team of Yaz lawyers is dedicated to helping those who have suffered as a result of Bayer’s failure to adequately provide warnings of significant side effect danger associated with the use of Yaz. Dozens Yaz lawsuits have already been filed by women who allege that Yaz caused them suffer life-threatening side effects. If you or someone you love has suffered similar effects as a result of taking Yaz, please contact us today for free consultation with one our Yaz lawyers.

Yaz's "Misleading" Marketing

Yaz first hit the U.S. market in 2006 after receiving FDA approval for pregnancy prevention, treatment of moderate acne in women who desire an oral contraceptive, and treatment of premenstrual dysphoric disorder (PMDD).

While PMDD and premenstrual syndrome or PMS have some common symptoms, they are different disorders. Yaz is not approved by the FDA for the treatment of PMS. Although Yaz was not approved by the FDA for the treatment of PMS, Bayer chose to air direct to consumer Yaz advertisements that according to the FDA implied that Yaz had been approved by the FDA for the treatment of PMS.

Drug makers are strictly prohibited from promoting their products for uses that have not been approved by the FDA, often referred to by off-label marketing.

An October 2008 warning letter to Bayer from the FDA also cited the advertising campaign’s lack of effective representation of important serious side effects associated with the use of Yaz, such as potential fatal blood clots.

Following the FDA’s warning letter and legal action involving the ads in 27 states, Bayer agreed discontinue running the deceptive ads and commit $20 million to a new ad campaign aimed at correcting misnomers that may have been spread by earlier misleading advertisements.

Unfortunately, by the time the corrective advertising began in early 2009 Yaz was already one of the most popular contraceptives available and millions of American women had chosen Yaz, based on Bayer’s advertising campaign that downplayed serious side effects associated with the use of Yaz.

Bayer raked in millions of dollars by creating an advertising campaign that over exaggerated the benefits of Yaz while downplaying the potential side effects associated with the medication. As a result many of women may have suffered severe side effects of a Yaz that they never even knew existed.

Our Yaz lawyers are committed to holding Bayer responsible for their misleading advertising that may have caused thousands of women to suffer unnecessary injuries. If you or a loved one has taken Yaz and suffered a blood clot or other injury contact our Yaz attorneys for a free no obligation consultation.