Unplug your Juul and plug into the truth

Juuls were widely marketed as the safer alternative to smoking. These USB-shaped, battery operated vaping devices store liquid nicotine in cartridges called pods and vaporize upon inhalation. Contrary to popular belief, Juuling does not insulate users from the risks commonly associated with traditional cigarettes. Studies show that Juuling exposes users to higher concentrations of nicotine per dose and consequently greater risks for the onset or aggravation of existing addiction, along with serious health injuries such as lung diseases, seizures, strokes, brain bleeds, and other chronic conditions.

Juul deceptively labeled this product for adult smokers, and their marketing activity and product design clearly indicated other plans for Juuls. Through widespread social media campaigns, Juul watered-down the health risks of its product and planted a seed that grew into a vaping culture, one in which younger users unknowingly compromised their health for a device they could conceal in class and customize by color and flavor.

The Juul litigation was formed in October of 2019 to hold Juul accountable for the deceptive actions that endangered public health, jeopardized the well-being of younger generations, and exacerbated a toxic culture of vaping in school districts and municipalities. Robert J. Binstock is a member of the Plaintiff Steering Committee (PSC) for the Judicial Council Coordination Proceeding (JCCP) in Los Angeles, California.

If you, your child, or anyone you know has been harmed by consuming Juul products, Reich & Binstock can help you file your claim. In the wake of COVID-19, maintaining lung and overall physical health is more critical than ever. Juuling potentially increases user risk for adverse side effects from COVID-19. Although the pandemic has captivated the attention of public health officials, Reich & Binstock remains vigilant in order to ensure that the dangers of Juuling and injuries incurred from the vaping epidemic are not forgotten. Contact our office for additional information about your rights and what steps you can take during this time.